I follow these procedures to improve your AdWords Sales:
1. Target Audience Analysis:
First, I analyse and understand your business objective. To improve ROI, I look for these points:
> Who are my target customers?
> Where are they?
> What are they searching for? Do Keyword Research.
> Strategy to acquire them?
2. Website Analysis:
Analyze your website structure to provide landing page suggestions, user experience, unique selling points, call to action and any deviations or corrections.
Device compatibility testing on Desktop, Mobile and Tablet.
Competitor Analysis to find out target market, target keywords and user experience.
3. Campaign Structuring Analysis:
I look at your objective of AdWords Promotion and provide you long and short term branding/sales strategy. Accordingly, we can decide on suitable campaigns such as Search, Display, Re-Marketing and Call-Only. We can then discuss on Budget split-up based on Device, Location and Time based strategy. Analytics & Search Console Linking for bench marking data analysis.
4. To further improve AdWords ROI:
Tune Keywords, Ads & Ad Extensions to Improve Ad Rank (CTR & Quality Score).
Search Term Analysis
Auction insight analysis (Impression share, Avg. Position, Out ranking share)
Bidding Analysis.
Deliverables:
Weekly Report indicating Budget spent & ROI.
Out of Scope:
We do not provide Web Development Support
SEO support is not part of this proposal.