Indian work wear designs -- 3

We are attempting to create a brand for Indian work wear. Today, most of the work wear in India is not an organised segment, as in there is no single brand that is exclusively focused on this segment. The weak brand recall or recall of any brand for that matter in workwear segment gives us an opportunity to tap into this segment. With many millineals entering the workforce in the coming demand,, there will be growing emphasis on the expression of self, that clearly impacts the manner in which mellinials make choices. We would like to build a brand around aspects like Indianness and use of Indian handloom in creating sustainable, affordable and functional clothing.