You will need to Google Certified to be successful in this project. No exceptions.
Template style replies will be rejected immediately.
To save time for both of us your first quote should be your BEST quote and you or your team will need to be skilled in the following:
Optimise Wordpress for Mobile Phones (needs refining)
1. Optimise Social Media Marketing
a. Refine existing FB ppc accounts and introduce relevant effective Social Media platforms (ie. Re Targeting) that can work together to provide conversions and more importantly, sales. This would include the existing FB page, and Instagram, Pinterest, activities or promotions.
Later Tick Tok etc We should also consider other forms of popular social media. ie. Youtube
b. *Re-Targeting must be used to gain full effects of marketing on FB. ie. reduced cpc price, targeted audiences from quality buying audiences
c. There are articles on the Blog which can be scraped to include snippets on Social Media.
2. Optimise Existing Google Adwords PPC Campaigns
a. Identify and check all existing and new closely related high traffic long-tail keywords and implement. Optimisation for ppc efficiency, keyword quality and cost per click are paramount.
b. We are to use a small budget at the outset, gradually SCALING as net profits are realised and ROI is stable.
*It is essential you know how to apply SCALING to a campaign.
c. Some of the expensive and ineffective keywords will need to be removed or replaced with quality keywords relevant to the content they point to.
d. Ensure Re Marketing is set up and strategically implemented.
*Understanding and experience with DPA for Facebook and Adwords is essential.
Note: Display ads, Youtube Ads, Bing etc. can also be considered after the above has been achieved successfully - Separate project.
Your input related to further work and projects will be encouraged.
The global economy is on a downward spiral so those project is not for amateurs or semi experienced operators.
**Your ability to provide regular reports (weekly) from Google Analytics with helpful summaries is important.
**I need to get this underway so please don't delay in displaying interest.
*** Note: Adwords, Facebook and Google Analytics campaigns are already set up so we're talking about fine tuning here. Not just setting up the campaigns. If you're not experienced or a pro at this you'll probably fail and that will be terrible for both of us.