Create a content strategy for adult toy ecommerce store - 29/04/2018 05:31 EDT

I need a 3-6 month content strategy for a relatively new adult toy ecommerce store, targeting the UK. The strategy should cover regular blog content, newsletter content, help & guidance articles, ideas to make categories & product content engaging for the user, and can also cover ideas for video content (such as product introductions), competitions etc. In addition to specific ideas and frequency of content (or timeline, or editorial planner) I'm also looking for suggestions for the promotion and re-purposing of this content, for example turning a "top 5" blog article into an infographic or video, and promoting it via various relevant channels (paid media is an option, but can be restrictive for this industry, so the content for paid promotion would need to be family-friendly). The online store is less than 6 months old and targets men, women and couples, and has no established audience yet; it targets practically any individual looking to buy adult toys. The purpose is to increase organic visibility and traffic, grow the email list, generate sales, and increase trust, brand awareness and brand activity. Happy to provide the URL for the store in a direct message, and a list of successful competitors to review what they're doing for inspiration.