Creative selling story for landing pages of an idea management portal
Budget €250-750 EUR
Hey there,
I need someone writing a really fancy selling story for the landing pages of our ideamanagement portal.
[login to view URL] is a radical revision of the company idea management, which has hardly changed for 100 years and no longer meets the requirements of today's dynamics.
The traditional approach in idea management is: "If you can think of something we can do better, please contact us"!
Systems such as the continuous improvement process (Toyota Kaizen, 1950) or the company suggestion system (Alfred Krupp, 1872) are no longer sufficient today to ensure that successful companies will still be successful in 20 years' time. The future viability of a company is largely determined by how it manages to optimize what already exists and reinvent itself at the same time.
Oliver Bludau, founder of [login to view URL], radically revised these systems during his time at Harvard Business School to meet the challenges of the 21st century.
The approach of [login to view URL] is campaign-based, consists of a concrete question of the company (identification and expectation), an intentionally limited number of ideas and a fixed campaign period (scarcity), prompt evaluation mechanisms (appreciation) and financial awards (motivation).
In addition, [login to view URL] not only offers the opportunity to involve your own employees in the idea-finding process, but also external crowds, i.e. experts, consultants, companies, lateral thinkers and creative people.
As a result, with [login to view URL] companies get significantly higher quality, more diversified and more concrete ideas, more efficient and cheaper than with existing systems, quite apart from increased employee motivation and loyalty.
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The platform has three target groups that we want to reach:
1. companies that post campaigns/questions on the platform for a fee
2. crowd, who can earn money as creators of ideas on the platform
3. FOX'em partners who support companies in setting up, evaluating and implementing their campaigns (mostly freelance consultants)
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Task:
A creative selling story must be created and written for each of these target groups, which leads to the person addressed registering on our platform.
An exact briefing by us must take place in advance.
Actually it is a german platform, but i think it is easier to script in english and we translate it to german then.
You can find the platform at [login to view URL] (only in german). I don't think our current story is selling well enough. I can provide enough info though.
26 freelancers are bidding on average €451 for this job
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