Milestones:
Key example:
PR Campaign Staffer Bid- Milestone
Public relations staffers, whether in-house or outsourced, work toward promoting the company's image to investors, industry leaders, potential investors and members of the press. Public relations activities include writing press releases, speaking to media outlets, and communicating with government agencies. As the public relations staff generates media coverage for the company, their efforts raise the company's overall profile. Public relations managers can measure how the increased visibility in the public eye impacts sales as a marketing plan milestone.