I have a website [login to view URL] that offers the services of a Taxation accounting business. I am struggling with the text to try to explain it in a way that peiople understand what it can do for them & how we are different & why they should choose us. There is a lot of people going to the website from Google adwords & natural search . I tried many different text changes of different appraoches, but I am not sure tghat not take next step. They look at it but not take it further. When I ask marketing companies to help they say text is a bit confusing, but not tell me what to do to fix. So I tried to make it as simple as possible as i know how, but no change.
I asked another business if they can help & they told me that my keywords were broad based like a key word of online tax returns & that people who typed in anything tax related like Tax calculator got me and so the clicks were wasted as useless
I need help to get the website properly focussed & re-do the text accordingly.
THis applies to my social media platforms