The basic purpose of the company is to bring to the world of web-design the real beauty which grew ripe for a long time. The founder of the company, Levon Gavalian, on which account hundreds of remembered designs, gradually came to the idea, that today excellent design can become a key opening doors to the consumer’s heart. The design must not be just simply beautiful. The beauty must be used not as the final aim, it must work as an instrument. Thus the concept of the objective beauty appeared, and on the basis of it - the Gavalian Studio called to realize this concept.