Consumer and B2B-based, strategic marketing executive, experienced in media strategy, national retail client (B2B and B2C) and ad agency relationships. We are experts in preparing and developing win-win relationships for our media partners and clients and are also well known for our media negotiation skills. We're very well-versed in e-commerce, affinity/membership card strategy, brand equity, digital marketing, direct marketing, promotional strategies and consumer engagement (on both the traditional and digital sides).
In the next ten (10) years, or sooner, there will be a need to consolidate these two distinct groups of consumers in regard to digital (millennial) and traditional (baby boomer), who currently have the majority of expendable income and still clip coupons and read the daily newspaper in its printed form (in most cases). As media usage and technology changes, baby boomers and traditional media is being replaced by the new millennium, digital, real-time, non-brand-loyal consumer.
We feel affinity card marketing, consolidated and real-time data groups, discounted offers and real-time solutions will be the most significant contributions into creating effective solutions and enhanced ROI possible in the near future and welcome any comments, discussions and/or findings that are related to these specific market segments or any others that you feel are relevant,
Please contact me to discuss your project in detail. I'm certain that we can assist. Thx, Tom Cadez