Develop a Corporate Identity
$30-250 USD
Paid on delivery
We are producing and marketing lifestyle athletic apparel / sportswear and footwear under the brand name " ICE " Our product is made of cool, functional, breathable and airflow quick dry materials, based on " State of Art " high-tech knitting technology. Our target consumers are young health conscious customers, both male and female, who are looking for a unique product that comfortably meet their expectations, whilst pushing their boundaries of a healthy lifestyle with daily workouts and physical exercise. ASICS and Athleta are the brands we are competing with, whereas we are looking at Under Armour as a guideline for marketing. Although we are working in a rather competitive market, we believe that our end-users will ultimately appreciate the quality standard and functionality of our product, as long as we are able to clearly define and communicate the key characteristics of our brand. Our market is a typical NICHE market and social media, networking and consumer's recommendation of our product will be key instruments to market our product. As a consequence we insist, that our logo must be highly communicative, recognisable and strongly appealing to the target consumers we are looking at. Though minimalist, the logo must transcend the high-tech, recycled functional materials we have opted for, as we believe, that functionality starts and ends with protecting the environment and reducing the carbon footprint athletic footwear- and apparel generally generates.
Our company's Tagline : " Stay Cool "
ICE - " Performance wear "
Project ID: #10738071
About the project
56 freelancers are bidding on average $121 for this job
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