Search Engine Optimization for a market place

Objective of the document This document shares the requirements and seeks proposals from interested digital marketing companies to drive the findability of twelveweek, a market place that helps people create their best life. About twelveweek twelveweek is a market place for helping people be able to create their best life with the help of life coaches. Visit the website at [login to view URL] The market place was made live on Oct 1st and aims to help connect people with life coaches. Desired objectives of digital marketing The project has the following objectives in three months 1. 10,000 unique visitors every month to the portal by January 2016 2. First page rank in google for the defined services and problems we are trying to help people sole 3. Build a mathematical model on drivers of traffic and therefore be able to target users more effectively. 4. Create a self sustaining engine to drive search engine optimization on its own. Scope of work The scope of work includes 1. Identifying the right set of key words based on google traffic, relative strength of the word wrt to competition. A broad level list of service key words is included above in the spread sheet attached. This is an indicative list and needs to be improved upon to identify the right search key words. 2. Audit of the website to be SEO optimized including recommendations 3. Create back links and relevant content to drive site ranking higher. 4. Build a model that will start the cycle of being top ranked/ strengthen position with time. 5. Build a model that is able to give feedback on a search key term depending upon number of times searched, traffic driven and conversion through it