Brand Architecture and messaging

$1500-3000 AUD

Closed

Posted

almost 9 years ago

$1500-3000 AUD

Paid on delivery

Revolution IT is an IT consulting firm and we want to redesign our brand and associated messaging. We want to work with a branding expert to brainstorm different ideas to come up with a fresh new approach. ([login to view URL]) We currently go to market as a leading Application Lifecycle Management (ALM) consulting firm with specialised areas including software testing, project management, business analysis, digital and enterprise software. We are looking at pulling away from the ALM messaging and going with more specific messaging for each specialised area of our business. The brand architecture could result in different names and messages across this group to link them as well as focus on the specialisation in each area. In scope for this project are; 1. Brand architecture. (names and how they fit in with the Revolution IT group) 2. go to market messaging for each new brand. 3. highlevel roadmap on supporting changes required. (i.e website, brochures etc) You can work from our Melbourne office and facilitate workshops with senior staff.

Project ID: 7775865

About the project

8 proposals

Remote project

Active 9 yrs ago

Looking to make some money?

Email address

Benefits of bidding on Freelancer

Set your budget and timeframe

Get paid for your work

Outline your proposal

It's free to sign up and bid on jobs

8 freelancers are bidding on average $2,497 AUD for this job

@funnyhoney

PMP certified project manager from PMI USA with over 8 years of experience, MBA in marketing (University gold medalist) and professional business consultant and advisor. Looking forward to further discussion on Skype. Worked extensively in Finance, Management and IT fields with reputed US/ UK/ Australian companies on building marketing strategies both offline and online. PS: Samples from previous similar projects on request. Also offering to do a trial task free of cost.

$2,368 AUD in 30 days

4.8

(36 reviews)

5.9

@nikramaj

A proposal has not yet been provided

$2,666 AUD in 24 days

0.0

(0 reviews)

0.0

@definelismore

I understand your need for a thought leader to walk in and work alongside your top level staff to re-develop your brand architecture from the ground up; I have no problem with flying to Melbourne in order to work from your offices and deliver what you need. The project should take 2 weeks; one week to research and define a brief and another week in your Melbourne office with the Revolution IT team for workshops to design and deliver your new brands, their messages and a clear roadmap. The objective of the workshops will be to define your current business; brainstorming to truly understand the essence of Revolution IT as a company, how you are relvent to your customers and how you differ from your competition. Once we develop and redefine your core business brand and its message, we will establish how each product /service compliments the new Revolution IT brand message and form these into succinct brand entities, each with their own message. One issue that you will face is to align all levels of staff to your newly created brand messages. I will work with the team to develop logical solutions to reach both internal and external stakeholders, creating an efficient roadmap of our strategy to support the changes and enable your new brands to have maximum impact when you implement them. If you feel my proposal aligns to your business objective, please feel free to contact me directly via my website or my freelancer profile page.

$2,780 AUD in 14 days