Academic Writing, Company Analysis Needed

Closed Posted Jun 24, 2014 Paid on delivery
Closed Paid on delivery

I need a company analysis done on a company that I will send you. You must be able to do your own research and be knowledgeable in marketing and business analysis. I will send all details on company when I pick the winning bidder.

here is what the analysis will consist of:

 Overview: Internet Properties & Marketing Implications

·         Website analysis

·         Web and other online content (such as mobile content)

·         Website properties (table 1.6)

·         Website design and usability features

·       Multimedia and interactive features 

Benefit, Cost & Value Creation – The Marketing Mix

·         Creating a positive customer experience

·         Benefit, cost & value creation

·         Internet marketing mix

·       Customer relationship management features 

Benefit, Cost & Value Creation – The Marketing Mix

· Creating a positive customer experience

· Benefit, cost & value creation

· Internet marketing mix

· Customer relationship management features

 Consumer Characteristics & Branding Strategy

·         Branding and consistency online/offline branding

·         Environmental, situational, and personal factors affecting users

·         Market segments served

·         Brand position

·       Offline versus online customers 

 Website Analysis

·         Currency

·         Content, including multimedia and user engagement opportunities

·         Usability: navigation, access

·       Other company owned sites (e.g., microsites or [login to view URL]) 

Business Model

·         Business pyramid model

·         Specific e-business models used (chapter 2)

·         Customer value (products, price)

·       Revenue stream sources 

 E-Marketing Metrics

·         Site objectives

·       Metrics likely used at this site (using balanced scorecard and other approaches in  

      Chapter 3) 

 Conclusion and Outlook

·         Evaluation of the company’s online properties

·       Recommendations for improving the business model or opportunities 

Business Analysis Internet Marketing Marketing Research Research Writing

Project ID: #6110186

About the project

22 proposals Remote project Active Jul 31, 2014

22 freelancers are bidding on average $230 for this job

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