Hi
My name is Gil Chen, Digital Art Director at TBWA/Yehoshua in Tel Aviv, Israel but now I live in Brooklyn, New York. I'd like to take the opportunity here to outline some key achievements and underline my global commitment to furthering TBWA's success.
The exposure to top-tier brands that I endured working for the firm allowed me to meet my full potential as a designer. During these last four years at TBWA, I fully managed design work for companies such McDonald's, Toyota, LG, Kenwood, Müller, just to name a few. I've consistently delivered competitive and revenue-driving campaigns.
And, I attribute this success to not only my full command in design tools, but also to my innate understanding of the clients vision and objectives.
My successful track record began as a junior designer at TBWA, where I delivered advance design work and a clear readiness to manage VIP clients. I was selected by the VP of Client Relations and the Head of Digital Art Department to manage the entire redesign of McDonald Israel - a flagship project in my portfolio. I exceeded McDonald's expectations because of my experimentation with new media, thorough competitive research, and not being afraid of thinking outside the box. For example, I introduced an new interactive menu bar and an animated infographic display of nutritional informational. As a result, the customer experience became more efficient and McDonald's Israel traced back revenue increases from the new design.