Whether it’s a billboard or a website, great design can help elevate your brand and win customers over. Graphic design involves using typography, images, color, and page layout techniques to create websites, magazines, corporate identity packages, advertisements, product packaging, email campaigns, display ads, and more. Graphic designers typically use Adobe Creative Suite programs like Photoshop and Illustrator to develop their designs. They may also use sketches and storyboards during the creative process.