Context: New luxury lighting commercial effort to the hospitality sector.
Approach Suggested:
Step 1: Provide support for the design and production of co-laterals
Step 2: Identify all the top hotels in London (luxury and design) as well as the lighting projects that are on the go / recent
Step 2b: Idem for chains/groups of hotel with HQ's in London
Step 3: Prepare database of contact
Step 4: Approach (email/teaser) all targets and schedule meetings with key stakeholders
Step 5: Participate in some meetings and help with follow-up
Step 6: Assist in synthesis of findings