Cyber security: Why IT managers are key to business survial

Cyber security: Why IT managers are key to business survival Ghostwriting for: Craig McDonald [login to view URL] Job: Blog posts/feature articles for publication Length: 500 to 600 words Copy to achieve: Thought leadership Talk about: Cyber security and the importance of the IT manager’s role [The CEO is expecting the IT manager to take ownership of cyber security and defend the business]. CEO says "I pay people to look after my IT and related cyber security needs” (4) Key messages that must be conveyed: 1. Cyber security is a significant issue facing companies of all sizes today [research stats]. [Don’t focus on the types of threats specifically, but rather that they enter via email/web and what the risks are to businesses] 2. Why IT managers need to take the lead and advise the CEO of their Cyber security plans 3. There are a range of relatively-easy/inexpensive strategies that can be undertaken to reduce risk 4. Sense of urgency for IT managers to alert business on Cyber security threat and present a business case AUDIENCE C-Suite, boards, IT managers OBJECTIVE 1. Reinforce credentials as market leader 2. Establish Craig as thought leader/industry expert 3. Increase engagement with stakeholders 4. Be recognised as credible and trustworthy 5. Finish blog with request via email for a copy of “Cyber security business case: how to get approval” TONE OF VOICE 1. Credibility, reliability, security, trustworthiness 2. Professional but friendly and in the “1st person” See attached for background