Seal & Shine Logo Design
- Status: Closed
- Prize: £100
- Entries Received: 41
- Winner: Nilpori20188
Contest Brief
ADDITIONAL NOTE
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Please please please submit 1 idea per submission. Submitting the same idea in different layouts and environments (e.g. on headed paper... on a wall.. on a business card) is just clogging up the process. I have been in design for 20years. Just a pure logo on white is fine. I can tell if it will work on different things.
If you really feel you must add the logo in multiple environments, then you can add multiple graphics within the SAME submission.... not separate ones.
Also... please be warned that:
- Baby child-like type/fonts will be rejected
- Any cartoonish style entries will probably not win
- Do not use more than 3 colours (preferably 2 maximum)
- Anything that looks like Clip-Art will be rejected immediately
- The logo should preferably be letterbox style (i.e. wider than it is tall)
- The logo should preferably be readable at small sizes (i..e what would it look like 150px wide)
BACKGROUND
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I have a small, "2 man band", startup who work in the motor industry. They are looking to start up their own company selling Car Shampoo, Wax, Cleaners and fabric protectors.
They need a logo. The company is called "Seal & Shine".
WHAT DO THEY DO
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The activity of the company is, in simple terms, selling car cleaning products.
WHAT'S SPECIAL ABOUT THESE PRODUCTS
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They do have a unique angle. All the products that they have had developed work in a "double" way. Everything they do is doubled up. For example, the product for protecting the outer paintwork is made in such a way that it not only covers the paint in a solid, shiney ceramic coating... But it also covers it in a polymer to give it a soft, smooth finish.
Each of their products has this kind of "2 step" or "double edge" about it. For incredible protection, cleaning and longevity of the vehicle.
THEIR TARGET AUDIENCE
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They are trying to attract and sell to classic, high-end car owners and Velet and Detailers (These are the people that clean/work on the cars for the owners).
They have given me a list of brands that these car owners would have - such as:
Porshe
Farrari
Pagani
Maserati
Lamborghini
Bently
Rolls Royce
You get the idea.
The vision that I have for the logo is that it is veering towards 'classic' rather than shiney-shiney... it's not Bling. It's definnitely not "Cillit Bang".
It needs to appeal to a more discerning owner and the high-end 'detailers'.
ACTUAL COMPANY NAME TO BE ON THE LOGO
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Seal & Shine
ADDITIONAL INFO
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One of their competitors would be https://gtechniq.com/ who have gone for a more shiney, techy, bright red look. We're looking to make "Seal & Shine" a bit more subtle.
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