Logo for Feedback Frames (new invention)

Status: Closed
Prize: $320
Entries Received: 122
Winner: ethegamma

Winner

Contest Brief

Feedback Frames are the perfect tool for large group decision making.

They are a new simple non-electronic device for secret rating voting with instant visual results. They are used in sets, with tokens, pen and paper.

See website with images of prototypes and descriptions of features at http://feedbackframes.com

I need a logo and colour scheme to define the brand of Feedback Frames.

The logo and colours will be used primarily online, and also on the device itself.

*Audience and Market*
The market for Feedback Frames is very wide ranging, including:
• Professional meeting facilitators
• Meeting organizers / event planners
• Teachers (elementary through to college/ university)
• Managers (who like to involve their staff)
• Not-for-profit organization executives
• Community group leaders
• Government public consultation experts
• Innovation and change management consultants

Users span all ages and demographics, including international non-english customers. That said, the primary buyers will likely be from Canada, US, UK, Australia and English speakers in other countries.

See some examples of users of my previous similar invention, Idea Rating Sheets, at http://www.idearatingsheets.org/who-uses

*Style*
• Smart
• Fun
• Professional
• Sophisticated
• Friendly
• Simple
• Timeless modern (looks like it could be from 2020 or 1970

The logo should look at home everywhere: from a grade one classroom to a college classroom, to a community centre, to a corporate boardroom.

The style should reinforce that it is an analogue tool, non-electronic and not an app.

*Colours*
The logo should not be colour dependent, i.e. looks good in grayscale and even monochromatic, if necessary.
That said, colours should be used effectively in the logo.

Along with the logo, the designer is expected to provide complimentary colour scheme for use in web design and advertising.

*Direction*
The logo needs to be two part modular:

1. Primarily the text “Feedback Frames”
2. Icon of Feedback Frames device(s)

Both parts must work together and also icon alone.

*Suggestions, Ideas, Inspiration*
These are not required, but worth considering.
• The logo text could include a hand written font, to reference that the Feedback Frames it uses hand written sheets. That said, avoid longhand script.
• Tokens are fundamental to the use. It supports tokens of varying size and style, not necessarily with an empty center. Tokens of varying size could be included in the design.
• The six columns with tokens at varying levels is key.
• Don’t depend on the smiley faces – these are not core to the tool.
• The cover that reveals is also fundamental, and would be great to reference if possible.
• The frames are always meant to be used in sets of multiples, not alone. Ideally this should be reinforced in the design.

I look forward to reviewing your submissions. The final winner will be decided by a large panel of Feedback Frame supporters through a secret rating vote, of course.

Good luck!

Jason Diceman

UPDATE: please see my further suggestion messages in the CLARIFICATION BOARD.

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Winner

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Employer Feedback

“Very responsive and excellent attention to the details in my requests.”

jasondiceman, Canada.

Public Clarification Board

Contest Holder
- 7 years ago
Thank you again everyone. There were many great submissions. To be honest, there was no perfect perfect entry for our various preferences, maybe it would be impossible. We choose one that did the best and was original, although I must nod to the many earlier submissions that inspired the comment bubble approach.
- 7 years ago
1. viju3iyer
  - 7 years ago
  Congrats Winner and Thank you for the contest CH.. :)
  - 7 years ago
2. mandeepkrsharma
  - 7 years ago
  Congratulations, great choice!
  - 7 years ago
Contest Holder
- 8 years ago
Thanks again everyone for your continued contributions.

Further suggestions:

Needs to work in b/w too.

Don't depend on the "F" in the icon element, as in the future I may need to translate to other languages.

I'd like to see options that include a reference to the horizontal line near the top of the frame, i.e. where the tokens are inserted.

Try to show me something unique.

(See previous suggestions I posted on this message board)

Cheers!
- 8 years ago
View 6 more messages
1. kay2krafts
  - 8 years ago
  Best logos are simple with minimum number of elements used which is what makes them memorable and catchy. Picture a good company logo in your mind and you'll see what I am talking about. Human brain would simply ignore the design if it uses too many elements or is a complicated design. A person generally would glance at a logo, if the design is simple it will immediately sink in, if not....
  - 8 years ago
2. mandeepkrsharma
  - 8 years ago
  Actually, you're damn right. But, what you're talking about isn't here..let's see, eager to hear the result asap!
  - 8 years ago
mandeepkrsharma
- 8 years ago
Dear CH, entry no. #247 has stolen my concept and idea of person, some other entries are here too who has done so! If any of them wins the contest, that would be disgusting!!!
- 8 years ago
NaziraJamal
- 8 years ago
#extended please extend this contest... Want to submit a unique handwritten logos
- 8 years ago
mandeepkrsharma
- 8 years ago
#233 , #225 , #223 Have a look, i am sure you'll like them!
- 8 years ago
sdartdesign
- 8 years ago
check #198 #199
- 8 years ago
biswajitgiri
- 8 years ago
Check Entry #197 here tokens is bigger size.
- 8 years ago
shockboypro77
- 8 years ago
Hi! Please check: #177. Hope you like it. thanks
- 8 years ago
mandeepkrsharma
- 8 years ago
#158
- 8 years ago
kay2krafts
- 8 years ago
#163 #165
- 8 years ago
biswajitgiri
- 8 years ago
Check Entry #162
- 8 years ago
Dizzyriix
- 8 years ago
@Jasondiceman Check #159 - #157
- 8 years ago
shockboypro77
- 8 years ago
Hi! Please check:

☛ #148
☛ #149
☛ #150

Hope you enjoy it.. thanks
- 8 years ago
edisontoh
- 8 years ago
hi, sir, please check #142 , thanks
- 8 years ago
Contest Holder
- 8 years ago
Also Best to avoid checkmarks - which are usually associated with surveys.
- 8 years ago
Contest Holder
- 8 years ago
Suggestions part 2/2

The frame shape, six columns, flip-slide cover, and token of various size are fundamental to the device and could be good to reference.

Ring, hollow "o" style tokens, (they are actually washers) are not core and may not even be used in the future. They were just for prototypes. Please don't reference.

Referencing the circle pattern of stacked tokens in a column is one nice idea.

The six columns and six letters in "frames" are a great opportunity for combining.
- 8 years ago
Contest Holder
- 8 years ago
Amazing work. I have rated them all, I think. Here are my suggestions for new submissions (part 1/2):

Don't want to use cursive script: not legible enough, especially for young people and English as a second language. Hand written font with block letters (printscript) is fine and good.

Keep in mind that the specific example rating scale on the web page (green-yellow-red-grey) is just an example. Users can customize the rating scale to be anything. E.g. could be gradation of one colour, or unique colours for each, or b/w.

Also the 4 bolts might change in future industrial design, so don't reference.
- 8 years ago
Contest Holder
- 8 years ago
Hi all. Thanks for the great submissions so far. I'll be giving some early feedback shortly. I would like to keep the design unsealed, to encourage variations of my favorites. I promise to pick as the winner and pay the most deserving designer, not just someone who does a slight tweak of another's design.
- 8 years ago
kurinjie
- 8 years ago
#sealed #sealed #sealed
- 8 years ago
sweetys1
- 8 years ago
Hi, kindly SEAL the contest.
- 8 years ago
Kesha Designs
- 8 years ago
#sealed
- 8 years ago