Develop a Corporate Identity for OneHanders.com - a tennis video site

Status: Closed
Prize: $538
Entries Received: 1
Winner: NikBirkemeyer

Winner

Contest Brief

2nd UPDATE TO BRIEF: Mar 28, 2014
Do NOT use .com in the text treatment of the site name. Use only OneHanders.
END OF MARCH 28

1st UPDATE TO BRIEF: March 27, 2014 (original brief posted March 26, 2014)
I want to add some additional clarity to the brief.

I have a personal preference for what I will call the "classic" look. This look is characterized by various typographical elements as well as uses of shapes and lines. For examples of inspiration of the classic look, please refer to the following 2 links. One is from Creative Market and the second is from Dribbble. They are search links on those sites using the term "classic."
https://creativemarket.com/search?q=classic&sort=relevance
http://dribbble.com/search?q=classic

I am not against having the logo be enclosed in a shape as some "classic" designs are on those pages.

I want you to be creative and to keep in mind the various intended uses of the logo/identity. And, in particular, keep in mind that in the future, whatever graphic you choose to show of a player, illustrating the backhand, needs to be easily replaced with a comparable graphic of a player illustrating a different tennis shot, for example the serve or the forehand.
END OF MARCH 27 UPDATE

START OF ORIGINAL BRIEF

JOB IS TO DEVELOP A CORPORATE IDENTITY FOR ONEHANDERS.COM
(see below for background on the company/website)

DELIVERABLES REQUIRED INCLUDE:
- logo, using image and text treatment of the OneHanders name and tagline (see below for tagline)
- all original design source files

USES OF IDENTITY ELEMENTS
- Website
- Facebook (and other social media)
- Business cards
- Opening frame of videos
- T-shirts and other gift items

EXPECTED PROCESS
- Develop several alternative approaches
- I will select among the approaches or ask for modifications to the most promising
- Revise as needed and develop the logo

USE OF COLOR
- Limit to at most 2 colors (other than black and white)

CONSTRAINTS
In the future, I may develop additional sites (or sections of the onehanders.com site), that focus on other tennis shots. The approach taken by you on this project should be adaptable for use on these other sites. For example, a site focused on the forehand will require a logo unique to the forehand.

PRODUCT PREMISE OF ONEHANDERS.COM
Tennis players with one-handed backhands, seeking to improve their stroke, will be interested in a catalog of video and written sources, from around the Internet, that is simple to consume and navigate.

WHAT TENNIS PLAYERS WANT
Tennis players want to improve their skills so that they can win more matches.

Tennis players seek assistance to improve their skills.

In addition to practicing, tennis players make use of a variety of sources of assistance to improve their skills: private lessons, group lessons, practice partners, online instruction, watching YouTube videos, watching matches on television, etc.

Most tennis players experience more frustration with their backhand, relative to their forehand. Most tennis players with one-handed backhands play their backhands defensively.

There are numerous sources of high-quality instructional content (video and written) from a variety of teaching pros. OneHanders.com will deliver this existing video (from YouTube) in a single, easily navigated website.

INITIAL IDENTITY IDEA (open to alternatives)
Combine image of the classic one-handed backhand shot by one of the best practitioners (Roger Federer) with text treatment of the name OneHanders (along with tagline...see below)
- see https://www.dropbox.com/sh/9x6z0fmnkt7wtn0/U99OepPWf4#/ for sample images
- images can be silhouette of the player and ball (with no background)
Longer term, I will develop sites for other tennis shots and this approach lends itself for application to the other shots/sites.
Again, I am open to alternative ideas that you may develop, yet they must be able to apply conceptually for other tennis shots.

TAGLINE
"The best tennis videos from around the web"

Recommended Skills

Winner

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Employer Feedback

“Nik was a pleasure to work with and was incredibly responsive both to my project brief as well as directions for revisions.”

bobmonsour, United States.

Public Clarification Board

Debasish5555
- 9 years ago
what a nice logo................????? rejected 182
- 9 years ago
mirceawork
- 9 years ago
Now I'm really curious which was your choice :)
- 9 years ago
1. Contest Holder
  - 9 years ago
  #63
  - 9 years ago
2. NikhilChirde
  - 9 years ago
  As the contest is Sealed, we cannot view the winning entry.
  - 9 years ago
Contest Holder
- 9 years ago
To all of the designers who have made entries into this contest, please accept my sincere apology for not providing feedback on your entries. I do appreciate your efforts and I understand that you put a lot of time and energy into your work. And I wish that I had had the time and energy to review each of them in detail and provide constructive feedback. Regrettably, that was not the case. I wish you all well in your future work.
- 9 years ago
AlexandraNecula
- 9 years ago
It would have been helpful for us designers to leave some feedback after rejecting all the entries of this contest.
- 9 years ago
1. Contest Holder
  - 9 years ago
  My apologies. I have no excuses other than overcommitting myself and not being able to process all of the submissions in a respectful way.
  - 9 years ago
theocracy7
- 10 years ago
hi please consider the # 107, 108, 171, 172, 173, 176, 177, 178, 180, 181, 182, 184, 185, any of my design are made too work whit any color and font if you need changes thanks
- 10 years ago
artedu
- 10 years ago
Just found your contest. I am about to submit a logo for your consideration. But just need know if I can shorten your logos tagline? Could it be just "The best tennis videos!"?
- 10 years ago
Mackenshin
- 10 years ago
Please check #156, Thanks.
- 10 years ago
stanbaker
- 10 years ago
Please review my submissions #145, #146, #147 & #148. Thank you.
- 10 years ago
AlexandraNecula
- 10 years ago
Submitted #131 and #133. Feedback is more than appreciated. Thanks
- 10 years ago
amaydualk
- 10 years ago
Hi. Please check #127, #128, #129 and #130. Please give me your feedback. Thank you.
- 10 years ago
mirceawork
- 10 years ago
Hello! I'm glad to see that this contest is still going. If you have time, please send a feedback. It would be helpful in finding the desired direction. Thank you
- 10 years ago
Contest Holder
- 10 years ago
Apologies for the lack of direct feedback...I've been tied up in meetings for the last couple of days. I'll start reviewing the submissions in more detail on Friday afternoon. Thanks for your patience.
- 10 years ago
1. logo48hours
  - 10 years ago
  are you still reviewing design?? Should I submit a design?
  - 10 years ago
NikhilChirde
- 10 years ago
Kindly have a close look at #119 and #120. I hope you like the design. Thank you.
- 10 years ago
1. NikhilChirde
  - 10 years ago
  Also #121 please.
  - 10 years ago
vinayvijayan
- 10 years ago
please check #115
Thanks
- 10 years ago
joelramsay
- 10 years ago
I KNOW #111 IS GOING TO APPEAL TO YOU
- 10 years ago
mirceawork
- 10 years ago
Hello! Please. let me know if #110 is a good direction. Thank you.
- 10 years ago
joelramsay
- 10 years ago
#82 and #83
- 10 years ago
Debasish5555
- 10 years ago
Sir plz. check #70 & #72 thanks
- 10 years ago
master420
- 10 years ago
Hi check #79 and give your opinion about the design, thanks.
- 10 years ago
theocracy7
- 10 years ago
hi, please check the # 77, and tell me if you like the idea thanks
- 10 years ago
taganherbord
- 10 years ago
#68 #69. Thanks:)
- 10 years ago
joelramsay
- 10 years ago
#66 i think u will find interesting
- 10 years ago
NikBirkemeyer
- 10 years ago
please check #63 for my newest attempts (7 images attached)
- 10 years ago
taganherbord
- 10 years ago
#58 #59. Thanks:)
- 10 years ago
Debasish5555
- 10 years ago
Dear sir, plz. check #53 , #54,#56 & #57 Thanks
- 10 years ago
joelramsay
- 10 years ago
what do you think of #52 so far
- 10 years ago
NikBirkemeyer
- 10 years ago
please take a look at #45 and its 5 images - several new attempts!
- 10 years ago
5zones
- 10 years ago
Hi CH, Please Check #37. Thnks...
- 10 years ago
Contest Holder
- 10 years ago
Apologies for the lack of direct feedback...I've been tied up in meetings for the last couple of days. I'll start reviewing the submissions in more detail on Friday afternoon. Thanks for your patience.
- 10 years ago
bforbellini
- 10 years ago
Anything wrong about #27 and #28?
Feedback please.
- 10 years ago
NikBirkemeyer
- 10 years ago
please check #26, its 4 attached images and message! thank you!
- 10 years ago
Contest Holder
- 10 years ago
I forgot an additional update to the brief...do NOT use ".com" as part of the text treatment for the logo/identity. Using OneHanders by itself is preferred.
- 10 years ago
Contest Holder
- 10 years ago
All submitters...I have updated the brief to provide additional clarity regarding my preferences for the look/style of the logo/identity. Please take a look. The update is at the topmost part of the brief document. Thanks.
- 10 years ago
Standupfall
- 10 years ago
please check maybe this ure after . thanks.
- 10 years ago
pixholic
- 10 years ago
Hi There, I have started the work will send sample shortly. Regards
- 10 years ago
1. Contest Holder
  - 10 years ago
  While I rejected your first attempt, you're the only one so far that seems to have read carefully read the project description. Please try again.
  - 10 years ago
2. pixholic
  - 10 years ago
  Thanks, I will try again. Just got up :)
  - 10 years ago
taganherbord
- 10 years ago
#13 #14 #15.Thanks:)
- 10 years ago
Contest Holder
- 10 years ago
For all of you attempting to respond to this contest brief, please read the brief very very very carefully before you attempt to respond with your designs. Only one of the submissions appears to have read it carefully. Thanks.
- 10 years ago
mirceawork
- 10 years ago
Hello, Congratulations for the project and for the comprehensive brief!
- 10 years ago