Find Jobs
Hire Freelancers
Chat with Ava - Your AI Business Consultant
User Avatar
Hi I'm Ava, your AI guide to supercharging your business!
Whether you're already running a business or dreaming of starting one, I'm here to help turn your vision into reality using AI powered freelancers. Share your business goals, and together, we'll create a project that our talented freelancers can bid on. Let's make your vision a reality!
I have a business
I'm starting a business
Something went wrong while sending the conversation to your email. Please try again later.
You can only save your conversation once per hour. Please try again later.
Your conversation is too short. Keep chatting with Ava to enable saving.

Why you need killer ad copy

Good copywriting will grab your customers' attention and compel them to take action. To be successful in business you need a copywriting strategy.
Jun 3, 2019 • 4 minute read
Updated on Jan 21, 2020 by Adam S.
Cover Photo

What your advertising says is as important as how it looks

Since the dawn of time advertising has been critical to compete for the attention of consumers to sell your goods and services. It does not matter what you're selling, you can't rely on word of mouth to get your message to the world. You need a strong commitment to advertising to boost your business.
Killer ad copy increases sales conversions by engaging your target audience. It compels them to take action. Bad ad copy can mean lower sales conversion rates, and can even alienate potential customers. 

Good versus bad ad copy

Considering you spend big money on advertising, it's vital your ad copy is great. 
So, what makes ad copy good or bad?

Good ad copy

Good ad copy is compelling and interesting, and engages consumers to increase sales. It's powerful and effective so potential customers take notice.
What makes ad copy good? Good ad copy:
has a headline that grabs people’s attention and stop them in their tracks
evokes emotions
inspires people to act
uses strong imagery people can relate to and remember
grabs the attention of audiences using short sentences and simple words without being cliché
defines the product or service upfront
relates to its target audience
is powerful and effective.

Freelance Freelance Writing Experts

User Avatar
Flag of Samina K.
10 USD / hour
4.8 (631 reviews)
Translation
Internet Marketing
Project Management
Research
Proofreading
Visit profile
User Avatar
Flag of Audrey V.
30 USD / hour
5.0 (529 reviews)
Proofreading
Technical Writing
Editing
Word
Article Rewriting
Visit profile
User Avatar
Flag of David Dundas
35 USD / hour
5.0 (1258 reviews)
Copywriting
Legal
Internet Marketing
SEO
Research
Visit profile
User Avatar
Flag of Rana Shakoor A.
18 USD / hour
5.0 (17 reviews)
Data Entry
Excel
WordPress
Powerpoint
Financial Research
Visit profile

Bad ad copy

Bad ad copy can get your business noticed for all the wrong reasons. Some people subscribe to the old belief “there is no such thing as bad advertising”. But this can put your business reputation on the line. So what makes ad copy bad? Bad ad copy:
lacks authenticity
contains misleading or false information
may not capture consumers’ attention
is not believable
contains profanity or violence and is offensive to many consumers
is prejudiced or sexist and turns potential customers away.

Hire a freelance copywriter to write killer ads

Freelance copywriters know how to write compelling ad copy to enhance your business. They know the importance of writing copy that converts. Their lives depend on it. Writing engaging copy for all types of businesses is what they do every day.

Freelance copywriters perfectly capture your essence

A freelance copywriter will perfectly capture the essence of your business and services. The ad copy they write excites and engages your audience no matter the industry. Copywriters work across all industries and are master researchers. They write ad copy that influences consumers and converts into sales. 

Freelance copywriters tailor calls to action

Every ad needs a call to action. Freelance copywriters quickly understand your target audience and write calls to action to suit your desired outcome. They write ad copy that attracts the right people to interact with your brand.

Forget grammar issues by hiring a freelance copywriter

Freelance copywriters are masters of grammar issues. Everything needs to be perfect to attract the attention of search engines. Their ad copy is perfect. No spelling, grammar or punctuation issues to make your ads look unprofessional. 

Freelance copywriters can make anything sound exciting

Freelance copywriters make even the most boring subject sound exciting. They will find something interesting about your subject and turn it around to write ad copy that engages and compels people to act.

Freelance copywriters do not have to be industry experts

You may think a copywriter needs to be an expert in your industry. This is not necessarily true. Sometimes it is better to work with someone who isn't close to your industry. They are objective and find unique ways to engage potential customers. A good copywriter speaks directly to potential customers to entice them to pay attention. Their work does not use industry jargon that can confuse. 

Freelancers cost less than an ad agency

There is no need to pay huge money for an agency writer when you can hire a freelance copywriter. 
But, beware, freelance writers charge different prices so if one is too cheap, there is usually a good reason. Make sure you ask for copies of their work and ask the right questions.

Work one-on-one with a freelance copywriter

Working with an agency, you usually work with an account manager. You never get to talk directly to the person doing the work. When you hire a freelancer copywriter, you collaborate with them one-on-one so your thoughts and feedback don't get lost in translation. You communicate with the person doing the work.

Freelance copywriters only work with a few people at a time

When you hire a freelance copywriter, they only work with a select few clients. Agencies have many clients so their copywriters juggle many projects and deadlines at a time. They also only work business hours where a freelance copywriter works all hours to get the job done. Freelance copywriters do not have a boss so they have complete control of their time.
Freelance copywriters are word wizards who know the industry inside out. They only work with clients and on projects that interest them. A freelancer knows the importance of writing killer ad copy that works for you. 

Freelance Freelance Writing Experts

User Avatar
Flag of Ahmad Z.
50 USD / hour
5.0 (249 reviews)
Copywriting
Project Management
Data Entry
Research
Proofreading
Visit profile
User Avatar
Flag of Jayne L.
45 USD / hour
5.0 (35 reviews)
Copywriting
Proofreading
Blog
Editing
Article Writing
Visit profile
User Avatar
Flag of Pratiksha J.
50 USD / hour
4.9 (551 reviews)
Copywriting
Blog
Powerpoint
Financial Research
Technical Writing
Visit profile
User Avatar
Flag of Jonathon B.
25 USD / hour
4.9 (42 reviews)
Copywriting
Facebook Marketing
Blog
Marketing
Editing
Visit profile
Tell us what you need done
Enter your project name
Start your Project
Related Stories

Talk to one of our Technical Co-Pilots to help with your project

Get Help Now

Recommended Articles Just for You

Article Thumbnail Building your business' website from the ground up
Learn the complete end-to-end process of building a successful website for your business in our comprehensive guide 
19 min read
Article Thumbnail A beginner's guide to search engine marketing (SEM)
Search engine marketing can be a great advertising channel for your business, or a colossal waste of money. The difference lies in how it's executed.
8 min read
Article Thumbnail What is a virtual assistant and when should I hire one?
Virtual assistants are affordable, and they can add serious value to your business. Find out what to look for when hiring a virtual assistant
7 min read
Article Thumbnail How to build an effective sales funnel for your website
Bring visitors to your site, turn them into leads and turn those leads into paying, loyal customers by building your sales funnel
7 min read
Thanks! We’ve emailed you a link to claim your free credit.
Something went wrong while sending your email. Please try again.
Registered Users Total Jobs Posted
Freelancer ® is a registered Trademark of Freelancer Technology Pty Limited (ACN 142 189 759)
Copyright © 2024 Freelancer Technology Pty Limited (ACN 142 189 759)
Loading preview
Permission granted for Geolocation.
Your login session has expired and you have been logged out. Please log in again.